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AWDAN CONSULT

RESTAURANTS PROFESSIONALS · SINCE 2001

Preparing the experience
AWDAN CONSULT

Restaurant & F&B Consulting · Since 2001

Restaurants, Food Factories, Hotels, Cafes Consultants since 2001.

Mohamed Alawdan brings more than two decades of hands-on experience across restaurant operations, catering, hospitality, food safety, training, quality and business development, in 10 countries.

  • 157+ project experiences
  • 10 countries
  • Since 2001
Mohamed Alawdan, Founder & CEO of AWDAN CONSULT

157+

project experiences

SINCE 2001
SCROLL

Proof, not noise

Restaurant & F&B project experiences
157+
Countries with project experience
10
Professional F&B journey since
2001
F&B sectors served
13
ISO 9001:2015Quality management system, certified by UKS Egypt

Figures from the AWDAN CONSULT professional profile.

Professional exposure

Brands Mohamed has operated within and alongside

  • IKEA Food
  • Saudi Airlines Catering
  • TGI Fridays
  • Holiday Inn
  • Americana Restaurants
  • Newrest Catering Unlimited
  • MADO
  • UKS Egypt · ISO Certifications

The restaurant journey

What does your restaurant need next?

Choose where your business stands. The page adapts to show the capabilities that matter at that stage.

Stage 1 of 4

01

LaunchOpening something new?

Build the right foundation before opening day, a validated concept, a feasible plan, and a kitchen laid out for the menu it will serve.

Talk about your launch

Relevant capabilities

  • Concept Creation
  • Feasibility Study
  • Market Study
  • Layout Plan
  • Equipment Plan
See our services

Consulting solutions

Six solution families. One operator's judgement.

Every service from the profile, grouped by the business outcome it serves, not by department.

  • From a first idea to a concept that is feasible, positioned and ready to build.

    • Concept Creation
    • Feasibility Study
    • Market Study
    • Layout Plan
    • Equipment Plan

Sectors

We turn restaurants, food & hospitality businesses into profitable, scalable brands.

Select a sector to see the related solution families and documented experience.

  • Restaurants

    TGI Fridays, Marriott, Americana, iHORECA and 157+ project experiences.

    Related solutions

Selected project experience & professional exposure

Curated work. Real organizations.

A selection from 157+ project experiences, filter by sector.

  • Certified Business Mentor
    Egypt

    Certified Business Mentor

    MicroMentor · Mentoring Platform

    Certified Food & Beverages mentor on the Mentoring Platform, and a speaker at national programmes, including sessions held with the Ministry of Youth and Sports.

    View profile
    • Mentoring
    • Business Development
    • Public Speaking
  • iHORECA
    Egypt

    iHORECA

    iHORECA

    Restaurant setup and management guidance with iHORECA, the hospitality platform, covering how an owner builds and runs a restaurant that holds together.

    Watch
    • Concept Creation
    • Operations
    • Training Content
  • IKEA Food, Jeddah
    Saudi Arabia · 2014 – 2016

    IKEA Food, Jeddah

    IKEA Saudi Arabia

    IKEA Food & Beverage (IFB) Manager. The unit was ranked the highest in the country in sales and bottom line, with a team kept current on food hygiene and HACCP, per the official IKEA Saudi Arabia recommendation letter.

    • F&B Management
    • HACCP Training
    • Succession Planning
  • Saudi Airlines Catering
    Saudi Arabia

    Saudi Airlines Catering

    Saudi Airlines Catering

    Managing food & beverages, food safety and operations across in-flight, remote and industrial catering.

    • In-flight Catering
    • Food Safety
    • Remote & Industrial Catering
  • Wataniya Airways at KASCO
    Kuwait

    Wataniya Airways at KASCO

    Wataniya Airways · KASCO

    Managing the airline catering operation, kitchen art & science, standard recipe manual and SOPs for mass production.

    • Catering Operations
    • Standard Recipes
    • SOP
  • Hospitals Catering Projects
    Egypt

    Hospitals Catering Projects

    Cleopatra · Cairo Specialized · Queens · King Saud · King Fahd · Abha Central

    Hospital catering across Egypt (Cleopatra, Cairo Specialized, Queens) and Saudi Arabia (King Saud Riyadh, King Fahd Dammam, Abha Central), including Ministry of Health food safety training.

    • Food Safety Audit
    • Diet Catering
    • Operations
  • Almajal G4S, Saudi Arabia
    Saudi Arabia · 2006 – 2010

    Almajal G4S, Saudi Arabia

    Almajal ServiceMaster / G4S

    Food Service Coordinator and Quality Controller for industrial and remote-site catering, with ISO 9001 internal quality auditing.

    • Quality Control
    • ISO 9001 Auditing
    • Food Service Coordination
  • MADO Restaurants Academy
    Turkey

    MADO Restaurants Academy

    MADO, Turkey

    Academy trainings at MADO in Turkey, one of the region’s most recognized dessert and restaurant brands.

    • Culinary Training
    • Concept Study
  • IKEA Food Concept Center Academy
    Netherlands

    IKEA Food Concept Center Academy

    IKEA Food, Delft, Netherlands

    F&B Manager trainings and the IKEA Food Netherlands food safety diploma at the Concept Center Academy in Delft.

    • Food Safety Diploma
    • F&B Manager Training
  • First Grade Award
    Egypt · 1997

    First Grade Award

    Hotels & Tourism School

    First Grade Award (Hotels and Tourism School, Kitchen Sciences, 5 years Higher Diploma), 1997, Dakahlia Governorate.

    • Kitchen Sciences
    • 5-Year Higher Diploma

Credentials

Proof, not noise.

Every certificate below exists as a document. Browse by area.

  • ISO 9001:2015 Quality Management System — AWDAN CONSULT

    Issued by UKS Egypt · EGAC accredited (CAB #012415) · IAF · 2026

    Certificate of Registration no. UKS-QMS-25-1987. Scope: management and technical consulting, training, implementation of food safety and quality management systems, and feasibility and market studies for restaurants, hotels, cafes and food manufacturing facilities.

  • Highfield Level 4 International Award in Food Safety Management for Manufacturing, Distinction

    Issued by Highfield Qualifications · Intertek Egypt · 2026

    Certificate no. F59544032, awarded 18 June 2026.

  • HABC Level 2 Award in Food Safety in Catering (QCF)

    Issued by Highfield Awarding Body for Compliance, UK · 2014

  • Internal Quality Auditing Course, EN ISO 9001:2008

    Issued by QMSCERT Academy, Jeddah · 2008

  • ISO 22000:2005 FSMS, Central Kitchen CPU serving 6 outlets

    Issued by LL-C Certification · IKEA / Ghassan Ahmad Al Sulaiman Furnishing Co.

    Operated the certified food safety management system.

  • IKEA Food Netherlands, Food Safety Diploma & F&B Manager Training

    Issued by IKEA Food Concept Center Academy, Delft

  • Food Safety Training, King Saud Medical City

    Issued by Ministry of Health, Saudi Arabia · 2007

  • Food Safety Challenges Seminar

    Issued by Saudi Quality Council (WR) · 2009

  • The Mentoring Masterclass, Certified Mentor

    Issued by MicroMentor · 2024

    Certificate no. 247946.

  • Business Instructor, F&B Boot Camp · Certification of Honor

    Issued by MADARIK Academy

  • Mentor, Judge & Instructor, The Food Project

    Issued by Entreprenelle

  • Airlines Hospitality & Airport Ground Services Instructor

    Issued by SKY Dream Aviation & Hospitality Academy

  • Instructor, American Board · Inner Peace Hub

    Issued by IDRAK Academy · The American Board

    Certificate of Achievement, lecturer at the International Conference on Psychological Trauma.

  • Official Recommendation Letter

    Issued by IKEA Saudi Arabia, Performance & Review Manager · 2020

    Signed by El Sayed Habaka, CPA, CMA — Performance and Review Manager, IKEA Saudi Arabia. Confirms the IFB unit ranked highest in the country in sales and bottom line.

  • KSA Project Conclusion & Thank-you Letter

    Issued by RightShift Consulting, CEO · 2024

  • Member, Customer Experience Egyptian Association

    Issued by CXEGA · Member ID CXEGA-69 · 2025

  • Certificate of Attendance, IPSC Egypt

    Issued by International Procurement & Supply Chain Conference · 2025

  • First Grade Award with Honors, Kitchen Sciences Higher Diploma

    Issued by Hotels & Tourism School, Mansoura · 1997

In their words

Letters from the people who hired him.

Quoted from signed letters of appreciation and recommendation. Every scanned letter opens in full.

  • Letter of appreciation
    “At Ali Baba Palace, we successfully achieved three ISO certifications within only three months. The way Mr. Awdan managed the entire process was not only highly professional but also educational for everyone involved, myself included. He led by example, guided the team throughout every stage, and remained fully aligned with the vision and objectives he had been briefed on from the beginning.”
    Mohamed Saad
    Partner & Board Member, Hwaidak Hotels · CEO, Ali Baba Palace · Owner & CEO, HOT ConceptsHwaidak Hotels · HOT Concepts · 2026
  • Letter of appreciation
    “Their expert trainers demonstrated remarkable knowledge, clarity, and dedication throughout the program. The curriculum was comprehensive, highly engaging, and perfectly tailored to our industry needs. We highly recommend AWDAN CONSULT to any organization seeking top-tier training in food safety and regulatory compliance.”
    Dr Sherin Aly
    Chief Executive Officer / General ManagerAdoomy Foods
  • Letter of appreciation
    “Your expert insights, dedication, and professional direction played a pivotal role in helping us successfully meet these rigorous international standards. This milestone is a testament to our shared commitment to excellence in quality management and food safety.”
    Mohamed Hasan
    General ManagerAli Baba Palace Hotel, Hurghada
  • Letter of appreciation
    “Thank you, Dr. Mohamed Alawdan, for the tremendous effort you have put into helping Ali Baba Hotel achieve its ISO certifications. Sincere thanks to all departments and the Quality Management team for their cooperation and dedication throughout this achievement.”
    Mohamed Shaban
    General ManagerAli Baba Palace Hotel, Hurghada
  • Recommendation
    “The results of IFB unit was ranked the highest in the country in sales and bottom line. Mohamed has invested in developing the IFB team ensuring they are up-to-date with food hygiene and safety measures HACCP”
    El Sayed Habaka, CPA, CMA
    Performance and Review ManagerIKEA Saudi Arabia · 2020
  • Recommendation
    “Mohamed's support was integral to the success of the project, and his insights and adaptations were timely and of the utmost relevance”
    Mohamed T. Kesseba
    CEORightShift Consulting · 2024

Mohamed Alawdan · Founder & CEO

Experience that connects operations, people and growth.

Mohamed Alawdan

Mohamed Alawdan is a business-development and F&B professional with a proven track record of driving profit through commercialism, people management, operations and excellence, across restaurants, airlines in-flight catering, retail, hospitals, food safety and quality assurance, catering operations, hotels, restaurant chains and central food production units.

Since 2001 his work has spanned 10 countries. He is a Highfield Level 4 (Distinction) food safety professional, an ISO 9001 internal quality auditor by training, a MicroMentor-certified mentor, and an instructor at MADARIK, IDRAK and SKY Dream academies.

Mohamed Alawdan at the IKEA Concept Center in Delft, beside the welcome wall and its national flags

Documented

Trained inside IKEA's Concept Center, Delft

At the IKEA Food Concept Center in Delft, Netherlands, where Mohamed completed the IKEA Food Netherlands food safety diploma and the F&B Manager programme. The centre welcomes students, guests and colleagues from IKEA markets worldwide, one flag for each of them on the wall behind him.

Milestones

  1. 1997

    First Grade Award with Honors

    Hotels & Tourism School, Kitchen Sciences, 5-year Higher Diploma, Mansoura.

  2. 2001

    Professional F&B journey begins

    Restaurant operations, catering and central production units.

  3. 2006 – 2010

    Almajal G4S, Saudi Arabia

    Food Service Coordinator & Quality Controller; ISO 9001 Internal Quality Auditing course (2008).

  4. 2014 – 2016

    IKEA Food & Beverage Manager, Jeddah

    IFB unit ranked highest in the country in sales and bottom line (IKEA Saudi Arabia recommendation letter).

  5. 2020

    Official IKEA Saudi Arabia recommendation

    Issued by the Performance & Review Manager, IKEA Saudi Arabia.

  6. 2024

    Franchise development across Egypt & KSA

    Franchise and market-entry work with RightShift Consulting; MicroMentor certified business mentor.

  7. 2025

    CXEGA member · IPSC Egypt

    Customer Experience Egyptian Association member; International Procurement & Supply Chain Conference.

  8. 2026

    Highfield Level 4, Distinction

    International Award in Food Safety Management for Manufacturing (Intertek Egypt).

Leadership team

Chef, finance, HR and design consultants who join projects when the scope needs them.

  • Mohamed Samy

    Mohamed Samy

    Chef Consultant

    20 years in kitchen operations, consulting and teaching culinary arts; menu development.

  • Ali Mosa

    Ali Mosa

    Finance Consultant

    15 years in finance, cost planning & estimation, budget management, contract & procurement support.

  • El Sayed Aref

    El Sayed Aref

    HR Consultant

    15+ years cross-industry HR; HR Manager at Patchi Egypt; AUC HR Diploma, MBA candidate.

  • Mahmoud Gamal

    Mahmoud Gamal

    Chef Consultant

    20 years in kitchen operations, consulting and costing; menu development and food safety excellence.

  • Amal Elbanna

    Amal Elbanna

    Chef Consultant

    Diploma in Culinary Arts (CTC, City & Guilds London); Diploma in Therapeutic Nutrition (Sadat Academy).

  • AbdelRaof Alawdan

    AbdelRaof Alawdan

    Graphic Designer

    Creative artwork and new ideas in business steering.

Markets

International experience across 10 countries.

Documented project experience from Cairo and Jeddah to Delft and Kathmandu.

  • Egypt
  • Saudi Arabia
  • UAE
  • Kuwait
  • Netherlands
  • Turkey
  • Libya
  • USA
  • India
  • Nepal

Consulting partners & clients

Organizations that have worked with AWDAN CONSULT

  • Marriott Hotels · Resorts · Suites
  • Hwaidak Hotels
  • Entreprenelle
  • The Food Project
  • Ali Baba Palace
  • Ric Rac Patisserie
  • Unicorn Premium Coffee
  • Sokky's Cookie
  • Adoomy
  • Meatavo · Masters of Smoked Meat
  • The Creamery · Homemade Ice Cream
  • Billy's Coffee House
  • H.O.T Hospitality Concepts
  • iBusiness Corporate
  • Bad Ziggy

Questions

Straight answers.

01

What does AWDAN CONSULT do?

AWDAN CONSULT is a restaurant and F&B consultancy led by Mohamed Alawdan, active since 2001. It helps restaurants, hotels, central kitchens and catering operators with concept creation, feasibility, operations audits, SOPs, food safety (HACCP / ISO 22000), menu engineering, training and franchise development.

02

Which sectors do you work with?

Restaurants and restaurant chains, cafés, food factories, hotels, central kitchens, hospitals catering, airlines in-flight catering, industrial and corporate catering, retail F&B, cloud kitchens, specialty coffee, and bakery & pastry, 13 F&B sectors with documented project experience.

03

Where do you operate?

Project experience spans 10 countries: Egypt, Saudi Arabia, the UAE, Kuwait, the Netherlands, Turkey, Libya, the United States, India and Nepal. Egypt and Saudi Arabia are the primary markets; reach Mohamed directly by phone or WhatsApp.

04

Do you help with HACCP and ISO 22000?

Yes. Mohamed Alawdan holds the Highfield Level 4 International Award in Food Safety Management (Distinction, 2026), completed ISO 9001 internal quality auditor training, and operated an ISO 22000-certified central kitchen at IKEA Saudi Arabia. Services cover food safety training, HACCP implementation, audits, and qualification and certification support for ISO 22000, ISO 9001 and ISO 45001.

05

Can you prepare a restaurant for franchising?

Yes. Franchise development covers the franchise profile, franchise manual, franchise agreement and business development, including recent franchise and market-entry projects across Egypt and Saudi Arabia.

06

How do we start working together?

Start with a focused conversation about your concept, operational challenge or growth plan. Message on WhatsApp or email, share where the business stands, and receive a clear recommendation on the right path forward.

Your next move

What is your next move?

Share your concept, operational challenge or growth plan. Start with a focused conversation about the right path forward.

AWDAN CONSULT

Restaurant & F&B Consulting

Concept. Operations. Growth.

Since 2001

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